About

Hi! I'm Becky, a British blogger based near London, showing you how easy it is to shop for cruelty free beauty. 

I focus on giving honest reviews and helpful recommendations for those of us looking to live more sustainably and kindly - in a realistic (and non-judgemental!) way.

I love making content around..

♥︎ cruelty free beauty and skincare
♥︎ plant-based food
♥︎ London recommendations & hidden gems 
♥︎ thrifting & sustainability

The road to conscious consumption is one I've been pursuing for a good few years now - ever since I transitioned from vegetarian to vegan 8 years ago. I found that looking for transparency about what was going in and on my body led to a domino effect of questioning the ethical impact of other lifestyle choices too. 

Though I never claim to be a perfect consumer, I try to be the best version of myself I can be and to enjoy the freedom, creativity and fun in makeup in a peaceful and kind way. We can't save the entire world's problems simply by using a reusable cup, but we sure as heck can try our best to do whatever possible to not contribute to the world's problems even more. 

Video is an undeniably powerful tool for behavioural change - in fact that's how I got into veganism in the first place, through watching videos and YouTubers online. I make YouTube videos on cruelty free beauty, lifestyle + thrifted finds. Head on over and say hi if that sounds like your cup of tea :)

You're welcome to join me on my journey to living the most kind and healthy version of myself - without sacrificing lipstick, good food or good times.